Xbox users can now access the new subscription video service from Redbox Instant by Verizon, thanks to a new app that launched on Xbox Live Tuesday. This is the first time the service has been available on a game console, and it also marks the beginning of a marketing campaign for Redbox Instant, which went into public beta just a few days ago.
Redbox Instant offers subscribers four Redbox DVD rentals as well as unlimited streaming access to around 4,600 movies for $8 a month. An additional 4,000 newer titles are offered as streaming rentals or purchases. After a limited-time free introductory offer, Redbox Instant customers will need an Xbox Live Gold subscription to use the service on Microsoft’s game console, which will set them back another $5 a month.
The company launched its closed beta test at the end of December, and opened up to the public mid-March after convincing tens of thousands of testers to become paying customers, according to Redbox Instant CEO Shawn Strickland.
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