Apple Joins the Fight

Today Apple announced their new 7.9 inch iPad mini. This is a major step forward for a company whose late CEO, Steve Jobs, stated:

"7-inch tablets are tweeners: too big to compete with a smartphone and too small to compete with the iPad" ... "These are among the reasons that the current crop of 7-inch tablets are going to be DOA, dead on arrival."

One thing to note about this is that for once Apple wasn't ahead of the game, they were late. The question is: Does it even matter?

The answer is no. Even though Google, Samsung, Amazon, Barnes & Noble, and various other tablet makers have a head start on Apple in the 7 inch tablet game, the sad thing is that it probably won't hold back the market share Apple will acquire with his thing when looking at 7 inch tablets.

But won't this cheaper, smaller tablet cannibalize the "iPad with Retina display"? No, it won't and here is why. Apple isn't known for being a budget tablet, the starting price for the iPad 2 is $399, and iPad with Retina Display is $499, but with the iPad mini price of $329, they will be attracting those who wouldn't buy the larger iPad anyway. 

On the other hand, many of those who own the larger iPad, who have not yet purchased a 7 inch Android tablet, but are interested, would most likely go with the iPad mini, being that they have invested into that ecosystem. Also I do not see many people who own "The New iPad", upgrading to the newer "iPad with Retina display" due to it being an incremental upgrade. And heck, I just got the New iPad around 7 months ago.

The iPad mini would be eating up those potential $200-$300 Android tablet owners. With the iPad mini being released in early November, the dominance of 7 inch Android tablets will be challenged.

Here is that challenger: 


  • 7.9-inch (diagonal) LED-backlit Multi-Touch display with IPS technology
  • 1024-by-768 resolution at 163 pixels per inch (ppi)
  • Fingerprint-resistant oleophobic coating
  • Dual-core A5 chip
  • 1.2MP photos
  • 720p HD video
  • 5MP photos
  • 1080p HD video recording

Is this enough to break apart the Android dominance of 7 inch tablets?